On Air Now Weekend Anthems 6:00pm - 9:00pm Playing I Could Be The One - Avicii & Nicky Romer
Now Playing Avicii & Nicky Romer I Could Be The One

Tourism Campaign Gives Boost To Smaller Channel Islands

VisitGuernsey has launched a new tourism campaign encouraging visitors to get out and explore all 'the Islands of Guernsey'.

The tongue-in-cheek ads have been designed to boost awareness of the other islands that make up the Bailiwick - including Alderney, Sark and Herm.

The new focus on island-hopping holidays will be promoted online, on TV and in national newspapers.

Aerial footage featured in the promotional videos were produced by Jersey-based Bam Perspectives, who were given the first licence of its kind to film using a drone over Sark.

VisitGuernsey hopes the new 'Islands' branding will encourage more overnight stays, as it tries to broaden the Bailiwick's appeal as a destination for family holidays - as it moves away from it's current 50+ demographic.

More from Jersey News


Channel 103 VIP

Become a Channel 103 VIP!