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Advertising

Looking to advertise on Channel 103?

Channel 103 is the best-loved radio station in Jersey reaching more people on the island than any other station. In fact, we have the highest percentage reaches of any radio station in the British Isles with 61% of Jersey tuning in each week.

We regularly reach around 56,400 people each week, with islanders tuning in for an average of 11.1 hours a week, giving Channel 103 a 33.4% market share.

Source: RAJAR / Ipsos MORI / RSMB period ending September 2021


Radio allows brands to speak to listeners at key moments across the day whether at home, at work or one the move. According to Radiocentre, brands, on average, get nearly £8 back for every £1 they spend on radio and in many sectors, radio offers the best ROI of any media. This makes radio the medium with the second-highest return on investment outperforming press outdoor and online. Radio, along with cinema, has the lowest 'ad avoidance' of any media.

Channel 103 has a range of products, from traditional radio advertising and sponsorships through to exciting on-air promotions, digital solutions and street marketing campaigns – the possibilities are (almost!) endless.

In short, we will work with you to develop a message and select the medium that will supercharge your message and get you the ROI you deserve.

Filling out the form at the bottom of this page will put you in touch with a commercial specialist at our St Helier studios. We'll be in touch and give you a free, impartial quote based on your business needs and objectives.


  • Number One For Jersey

    Channel 103 plays great songs from the past 40 years right through to current day. This is combined with engaging talk, essential news, travel, weather and entertainment. Channel 103 is a valued part of island life, involved in Jersey’s key events.

    Programming Format: Adult contemporary with a wide mix ranging from the 80s to today.

    Target Audience: 25-54


  • Listener Demographics

    The number and proportion of regular Channel 103 listeners that are:

    Gender
    Male Female

    51%

    27,700

    49%

    26,600

    Social Grade
    ABC1 C2DE

    64%

    34,900

    36%

    19,400

    Household's main shoppers
    Main shopper (with children)

    81%

    43,800

    30%

    16,100

  • Age

    15-24: 8,600 | 25-34: 10,300 | 35-44: 11,300 | 45-54: 12,200 | 55-64: 7,700 | 65+: 4,200

    Source: RAJAR / Ipsos MORI / RSMB 12 Months Q1 2020


  • What do listeners do after hearing about a brand?

    Channel 103 listeners are more likely than average to engage with a brand that's been promoted on the radio.

    Went on to purchase
    Channel 103 Other Commercial Radio
    42% 30%

    Visited in-store
    Channel 103 Other Commercial Radio
    52% 29%

    Searched online
    Channel 103 Other Commercial Radio
    60% 46%

    Source: RAJAR / Ipsos MORI / RSMB 12 Months Q1 2020


Interested? Get in touch.

If you're a Jersey business looking to reach a wider audience and want to find out how radio could work for you, fill out the form below and we'll give you a call.

For national advertisers and agencies, Channel 103 is represented by Bauer Media.

What's your role at your company?
Let us know a bit about what you'd like to get from radio advertising and we can help advise you.
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