Co-op Mobile has launched in Guernsey and Jersey.
Since Sure acquired Airtel-Vodafone in late 2024, islanders have had two main options for calls, texts and 4G services: Sure and JT.
That changes today (5 February), as the Channel Islands Co-operative expands into the mobile market with the launch of Co-op Mobile.
The new service is promising competitively priced plans, along with monthly grocery savings for customers who link their mobile account to their Co-op share number.
By increasing consumer choice, the move could also spark greater competition and potentially drive prices down across the market.
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