The island's new approach to marketing hopes to attract more young tourists to the island.
The mastermind behind this move is 25-year-old George Timpson, who joined the Visitor Centre earlier this month.
He hopes this new initiative will draw more Gen Z visitors to the island:
"In the upcoming weekend, we've got the Hill Climb, and then there are also things like the cliff walks, videos of the stars, [I] just want to show the uniqueness of Sark, really.
"Everyone loves a good backpack travel, [and] Sark is so close, yet everyone knows so little about it."
@island.of.sark 🚆✈️⛴️🚜 All it takes to reach paradise… Welcome to Sark ✨ #sark #channelislands #traveltiktok #hiddengems #xyzabc ♬ original sound - island of sark
George moved to Sark two years ago but started digital content creation for the centre recently, and their TikTok account already has 150 followers.
"All the videos that I've put on there get between 600 and 1000+ views on them, every single one of them, which I think is good for a fresh account.
"I've had people coming up to me telling me that 'it's about time Sark's had a presence like this'."
@island.of.sark Life could be a dream if you visit Sark 🌅✨🐮🌻 #Sark #ChannelIslands #IslandLife #TravelTok #Wanderlust ♬ original sound - island of sark
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