Martin Search says he's enjoyed helping islanders choose gifts for important occasions since the mid-1970s.
Mr Search, who is an owner and partner at Ray & Scott on The Bridge, says for five decades he has seen Guernsey individuals and families mature:
"50 years of meeting different people is just amazing.
From someone being born, all the way through until they get their 18th or 21st present, then they might decide to get engaged and then they get married and have children themselves.
I've seen so many people right the way through all of this."
He has gemmology, jewellery, and retail qualifications from the UK and Switzerland.
He began his career when he was a teenager, working at the weekend, and says he can't imagine doing anything else:
"Guernsey is a small community, which is lovely and means we get to know people well.
And I think that is a good thing because we can then really help them.",,
Possible job cuts at RBSI in Guernsey and Jersey
Guernsey students beat England's A level pass rate
Guernsey community unites out west for solar eclipse
19 months of traffic lights on busy Guernsey road
New Dean of Guernsey has Alderney connections
Guernsey's youngsters concerned by the high cost of living
A solar eclipse and meteor shower over Guernsey tonight
Average Guernsey home selling for more than £600,000
