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The Apprentice In Jersey

Some of the Apprentice candidates at Jersey's Central Market. Credit: Fremantle

Jersey is the star of tonight's episode of the The Apprentice, as candidates scour the island for items on Lord Sugar's shopping list.

The episode airing tonight (22 February) was filmed here last year.

In it, the 15 remaining candidates who are competing to be Lord Sugar's next business partner will be tasked with finding goods synonymous with Jersey, and purchasing them for the best price.

The team what spends the least amount of money wins.  Someone from the losing team will eventually get pointed at by Lord Sugar in the boardroom and told 'you're fired!'.

At the end of last week's episode, Lord Sugar gave the candidates the news of their Jersey trip:

"Jersey may be a small island, but it adds an impressive £14 billion pounds to the UK economy every year.

I want you to source nine items associated with the island. The team that spends the least amount of money will win." 

Footage from the episode shows the teams seeking a bargain surfboard in St Ouen's Bay, running down the causeway to Corbiere lighthouse, and being held up by a herd of cows crossing the a country lane.


The winner of The Apprentice gets a £250,000 investment into their business idea and a 50/50 partnership with Lord Alan Sugar.

The episode airs tonight on BBC One at 9pm.

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