Jersey Monopoly still without an Old Kent Road

Tuesday, 28 April 2026 12:45

The makers of a new Jersey edition of Monopoly say they are still looking for an Old Kent Road.

The brown square on the classic board game is the most affordable, at £60.

A public poll was asking for suggestions of landmarks and road names for all the properties, but it hasn't come up with an Old Kent Road equivalent.

Read: What should feature in the new Jersey Monopoly?

The makers, Winning Moves UK are reopening voting for one week for ideas.

John Keen-Tomlinson, Custom Games Partnerships Manager, said:

"We can’t find an ‘Old Kent Road of Jersey’. Maybe the island is perceived as just too ‘wealthy’ to bother nominating anywhere?”

"It’s very high profile and much-talked about. Also, within the game lots of players will be landing on it as there is a card that sends players ‘Back’ there.

"From our point of view we don’t think it is a bargain basement space or anything like that. In any case, it could go to an old landmark in keeping with ‘Old’ in ‘Old Kent Road’.

"Or it could be a landmark or organisation representing something very affordable on the island."

Mr Keen-Tomlinson has thanked people for suggested landmarks and locations to feature on the board., adding that ideas came in from all over the world, including Australia and Chile.

He says they are now in the process of drawing up a shortlist to make the final 30.

"The top ranking Mayfair spot has proved so popular in nominations that we reckon we could fill it many times over, such has been the wonderful response from the public.”

The new Jersey Monopoly is due in shops before Christmas, 22 years since the island first got a dedicated edition of the classic property game.

Jersey ‘Old Kent Road’ suggestions to: jersey@winningmoves.co.uk Polls are open now and close at 23.59am next Monday (4^tMay).