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Guernsey attracts more visitors in 2026

States figures show the French market is up 21% in a year while UK numbers are up 5%.

Figures for the summer and early autumn quarter show nearly 120,000 people visited Guernsey, a 7% increase on one year ago and 16% more than in 2023.

The French market has boomed since Brittany Ferries took over the route and is up 21% in a year.

UK visitor numbers increased by 5% over the year and are 5% up on three years ago.

Accommodation had 84% to 82% occupancy levels in July, August and September, which are the peak months.

Attitudinal visitor surveys, conducted on behalf of the States in the departures areas of the harbour and airport, show increasing numbers would recommend Guernsey as a place to visit.

Charlie Walker, who co-chairs the Tourism Advisory Board says this is good news:

“It’s fantastic to see the continued rise in visitors, but what pleases me the most about this is our ever-increasing Net Promoter Score, now reaching 78.

"Not only are people coming here, but they are enjoying our island’s beauty, friendliness and everything else so much that they are more likely than ever to recommend the island to others."

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