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Hotter Than Hell

Tourism Campaign Gives Boost To Smaller Channel Islands

VisitGuernsey has launched a new tourism campaign encouraging visitors to get out and explore all 'the Islands of Guernsey'.

The tongue-in-cheek ads have been designed to boost awareness of the other islands that make up the Bailiwick - including Alderney, Sark and Herm.

The new focus on island-hopping holidays will be promoted online, on TV and in national newspapers.

Aerial footage featured in the promotional videos were produced by Jersey-based Bam Perspectives, who were given the first licence of its kind to film using a drone over Sark.

VisitGuernsey hopes the new 'Islands' branding will encourage more overnight stays, as it tries to broaden the Bailiwick's appeal as a destination for family holidays - as it moves away from it's current 50+ demographic.

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