The current issue of Civil Service Quarterly features the poster – produced by the fictional council of Scarfolk – on page 20.
The fictional town of Scarfolk was created by writer and designer Richard Littler as “a dystopian satire of the 1970s that somehow leaks into and reflects on current affairs”.
It has developed a cult following for its Ballardian exploration of the 1970s, and a suburbanised idea of totalitarianism, pagan ritual, and Scarfolk Council’s comical obsession with keeping rabies at bay.
Despite being ostensibly in North West England (circa 1979), Scarfolk is primarily an online creation – although as its cult following grows it is increasingly featuring in other media.
Mr Littler told Sky News he had “no idea” how the poster ended up in the magazine, although added: “I’d like to think a Scarfolk fan and/or cult member infiltrated the civil service – as my book predicts!”
The town of Scarfolk has been explored in two books, Discovering Scarfolk, and the forthcoming Scarfolk Annual. A television development co-written by Will Smith, who also wrote The Thick of It and Veep, is in the works.
Mr Littler said he created Scarfolk “partly because, as a Brit abroad who is not allowed to vote in UK affairs, I feel the need to have some kind of say”.
“That’s the serious bit, but it’s also just for the sake of being silly,” he told Sky News. I also do it because I’m trying to reassess/investigate the 1970s, which for kids of the period, was a very weird time. Everything was strange and absurd.”
An updated version of the magazine has replaced the Scarfolk poster with the Lord Kitchener Wants You poster from 1914, encouraging men to enlist in the British Army during the First World War.
The Cabinet Office has declined to comment.