Fizzy Drink Tax For Jersey?

17th July 2017
A tax on sugary drinks could be introduced in Jersey, according to a new Food and Nutrition strategy aimed at tackling obesity.
It’s estimated that diet-related illness will cost the island £57m a year by 2025.
The latest figures have found that a third of the island’s 10 and 11-year-olds are overweight or obese.
Adults deemed to have a healthy weight are also now in the minority.
Martin Knight, Director of Public Health Policy, admits that changing behaviours will be a “significant challenge”.
He says the focus is on early intervention – with free school meals a future aim.
“We know providing free access to healthier meals on a regular basis – particularly to children that come from families that might be experiencing more disadvantage – allows that young person, at least 5 days of the week, to be getting a good, healthy, balanced meal and gets them to experience those different things.”
The strategy calls for new planning rules – which would limit and regulate the positioning of fast food restaurants near schools – to be considered.
It also says that Jersey should think about following the UK, where a tax on sugar-sweetened drinks is to be introduced next year.
But the plan is not just to make ‘fatty’ foods more expensive.
Making ‘healthy’ foods cheaper is also a key aim, while a programme enabling pregnant women to access free fruit and vegetables is also being discussed.
Mr Knight says: “We need to try and set really good specific health behaviours in the early years, so that children take these behaviours through with them into adulthood.”
You can read the Food and Nutrition Strategy here

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